It’s not about the data

It’s about your business

Didici grew from the recognition that businesses are drowning in data which is often collected and held in different places and platforms, and not always easily accessible.


Sales, ATV, footfall, conversions, labour costs, stock management, customer and social media feedback, and weather are a few examples of the types of data operators are juggling. Joining all this data together and making sense of it is tough, especially for time-limited operators who need to know exactly what to focus on first, then swiftly address issues and implement improvements.


didici has developed a platform that enables businesses, from the boardroom to the shop floor, to seamlessly stream and integrate all their data into one central platform, and identify what aspects of their business require their focus first.

Meet our leadership team

Tony Brookes

Tony has over 20 years of technical experience working for and with leading financial institutions in Europe and the USA, conceiving, architecting and building multi-million-pound software development programmes for some of the largest financial services firms in the world.

Technology Director
Mahesh CR

With over 20 years’ experience as a technologist in leading firms across business verticals, Mahesh brings a strong entrepreneurial spirit, and is focused on innovation and leveraging technology for business benefit. Mahesh heads up our technology team and leading the development of the didici platform.

Commercial Director
Tim Ogle

Tim was Co-Founder of Retail Eyes and led the business to become one of the most successful customer experience agencies in the UK. Following the sale of Retail Eyes to Market Force, Tim became CEO of Market Force in Europe before co-founding Shared Insight – a CX business, based in California. Tim works with the didici team in creating a successful strategy that will help achieve its goals.

Product Manager
Dina Korsak

Dina has over 15 years’ experience in Business Analyst and Product Management roles in technology and software companies. Dina specialises in working closely with clients to explore their needs and translating those needs with development teams to bring their use cases to life.

Marketing Director
Simon Boydell

Simon has held senior strategic marketing roles, overseeing all aspects of marketing activities including taking start-up’s such as Retail Eyes and building the brand to be recognised as a leading voice in customer insight programmes prior to acquisition.

Finance Director
David Cox

David is a certified and chartered accountant who has invested significantly in didici and played a pivotal role in securing the first round of investor funding for didici. David’s experience in accountancy, tax and management consultancy provides didici with a solid financial base from which to grow.

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